Online Marketing – Chase Online Systems

Online Marketing

The Pros and Cons of Different Digital Advertising Platforms

by Chase Online Systems June 20, 2024

Hey there, digital marketing enthusiasts and business owners! Ready to dive into the world of digital advertising platforms? Grab your favorite device and get comfortable, because we’re about to embark on a journey through the pros and cons of various digital advertising channels that could potentially transform your marketing strategy.

Before we jump in, let me share a quick story. Last year, I worked with a small online bookstore – let’s call it BookWorm’s Haven. The owner, Lisa, was overwhelmed by the myriad of advertising options available. “I feel like I’m throwing darts in the dark,” she confessed. Fast forward six months, and with a strategic mix of advertising platforms, BookWorm’s Haven had increased its online sales by 250%. How’d we do it? Well, that’s exactly what we’re going to explore today.

Google Ads: The Search Giant

Let’s start with the behemoth of digital advertising: Google Ads.

Pros:

a) Massive Reach: Google processes over 8.5 billion searches per day.

b) Intent-Based Marketing: You’re reaching people actively searching for your products or services.

c) Versatility: Options include search ads, display ads, video ads, and more.

d) Detailed Targeting: You can target based on keywords, demographics, interests, and more.

e) Measurable Results: Google provides detailed analytics and tracking.

Cons:

a) Potentially High Costs: Popular keywords can be expensive, especially in competitive industries.

b) Complexity: The platform can be overwhelming for beginners.

c) Ad Blindness: Some users have learned to ignore paid search results.

d) Constant Monitoring: Requires ongoing management to optimize performance.

Branding, Online Marketing

Understanding the Cost of Computer Repairs in Adelaide

by Chase Online Systems March 2, 2023

You’re in Adelaide, South Australia, and your computer just broke down. Panic sets in, not only because your digital lifeline is cut but also because you’re worried about the repair cost. Relax, you’ve come to the right place. Let me walk you through what you can expect in terms of repair costs, especially when you choose a trusted name like Chase Online Systems.

The Journey Begins with Chase Computer Repairs

Founded in 2005, Chase Computer Repairs, a facet of Chase Online Systems, has been the go-to for all types of computer repairs in Adelaide. Their story, deeply rooted in a family tradition of excellence in electronics since 1986, has evolved into a service that’s not just about repairs but about forging lasting relationships with customers like you.

Online Marketing Email Marketing Mistakes

Don’t Make These Email Marketing Mistakes

by Chase Online Systems February 2, 2016

Whilst email marketing has huge advantages for businesses if it is done incorrectly it can cause more harm than good if done incorrectly. In this article, we will highlight the basic and sometimes costly mistakes to avoid when marketing using email.

The first, and critical error is to think that your email marketing is there purely for you to bombard your subscribers with sales messages. Nothing could be further from the truth. Sending sales pitch after sales pitch will very quickly turn your subscribers interest in your business to resentment which is no way to turn them into customers.

The other thing that is likely to happen is people will start marking your emails as spam. A common misconception is spam only applies to an email if it has been sent without permission. Whilst your emails might be going out to people who have opted in, continuous sales pitches will soon annoy them enough to mark them as spam. If this happens, you’ll very quickly have your autoresponder service asking you some difficult questions and if they consider that you are abusing the service they will ban you from using it.