PPC Advertising

Should I Be Using PPC Advertising For My Law Firm?

Family lawyers worldwide are searching for new ways to market their firms and get their name out there all the time as the best family lawyers in their area. Pay-per-click (PPC) advertising allows you to do just this – when it’s used right. While Google AdWords is one of the world’s best-known and most reputable PPC advertising providers, it is also the most expensive.

According to the gurus at Slinky Digital, exploring other options can lead to much smaller PPC costs and, therefore, can lead to a better return on investment – when your campaigns are run right. I think some form of PPC advertising can be a good idea for your law firm. Here are a few reasons why:

PPC Marketing Allows You To Target Customers

While social media marketing (SMM) for lawyers, may be much more cost-effective than PPC advertising, you might find it hard to target the right people. However, PPC campaigns can be highly targeted to ensure your ad is being shown to only the most relevant people.

It works like this:

  • First, ad providers track the actions of internet users. This includes search queries, web pages visited, and many other things.
  • Next, they show only the most relevant ads to these people. The ads on a specific web page will vary according to a person’s internet history.
  • Lastly, the person should (in theory) only click on your ad if they are interested, reducing the amount of money you spend on irrelevant advertising.

It’s important to realise that you don’t have to pay a cent until someone clicks on your ad – unlike social media marketing, which requires you to pay for impressions rather than clicks.

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What Is AdWords And Should I Use It?

Basically, Google AdWords is Google’s pay per click (PPC) advertising tool. It gives you an easy opportunity to advertise your business or services, and is fully customisable to give you the ultimate user experience.

As an online business owner, AdWords marketing is one of the biggest tools in your belt. Google is the biggest search engine in the world, and receives up to 90% of all internet searches. This means that if you are serious about PPC advertising, AdWords internet marketing is an absolute must.

The benefits of AdWords are many. Just some of these benefits, along with why you should use AdWords, are outlined below:

AdWords is extremely easy to monitor:

Many PPC sites don’t make it easy for you to monitor the success of your campaign. Google AdWords, however, has an extremely user-friendly interface which makes your life a breeze. Your AdWords homepage will give you statistics on a whole range of things, allowing you to identify exactly what kind of things are working or not.

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