Retargeting – What It Is, and Why It Creates Buyers

The idea and practice of social media marketing is something that is continually evolving. A prime example of that is that just 15 years ago if someone had mentioned the words Twitter, Facebook, or Instagram, they would have had nothing in return except a lot of raised eyebrows wondering what they were talking about.

Today, even those who do not use the internet will have heard of them, and they are established mediums for social media marketing. The fact is that new concepts and methods of online marketing appear regularly.

One such method is retargeting, which might sound like something out of a military campaign, but the only things which get fired are not guns and missiles, but cookies.

What Is Retargeting?

To be honest, the clue is in the name. Retargeting is basically a marketing strategy that enables you to retarget people who have visited your website after they have left. The technology behinds it involves the use of cookies, which are tiny files that are stored in the browser of anyone who visits a website.

If you have been online, which you obviously have if you are reading this, you are bound to have seen pop-ups and messages asking for your permission to allow cookies to be used. Recent data protection laws mean that most cookies cannot just be automatically added to your browser without your permission.

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