The Pros and Cons of Different Digital Advertising Platforms

The Pros and Cons of Different Digital Advertising Platforms

Hey there, digital marketing enthusiasts and business owners! Ready to dive into the world of digital advertising platforms? Grab your favorite device and get comfortable, because we’re about to embark on a journey through the pros and cons of various digital advertising channels that could potentially transform your marketing strategy.

Before we jump in, let me share a quick story. Last year, I worked with a small online bookstore – let’s call it BookWorm’s Haven. The owner, Lisa, was overwhelmed by the myriad of advertising options available. “I feel like I’m throwing darts in the dark,” she confessed. Fast forward six months, and with a strategic mix of advertising platforms, BookWorm’s Haven had increased its online sales by 250%. How’d we do it? Well, that’s exactly what we’re going to explore today.

  1. Google Ads: The Search Giant

Let’s start with the behemoth of digital advertising: Google Ads.


a) Massive Reach: Google processes over 8.5 billion searches per day.

b) Intent-Based Marketing: You’re reaching people actively searching for your products or services.

c) Versatility: Options include search ads, display ads, video ads, and more.

d) Detailed Targeting: You can target based on keywords, demographics, interests, and more.

e) Measurable Results: Google provides detailed analytics and tracking.


a) Potentially High Costs: Popular keywords can be expensive, especially in competitive industries.

b) Complexity: The platform can be overwhelming for beginners.

c) Ad Blindness: Some users have learned to ignore paid search results.

d) Constant Monitoring: Requires ongoing management to optimize performance.

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Who Offers Onsite Computer Repairs in Adelaide?

Who Offers Onsite Computer Repairs in Adelaide?

If you’re in Adelaide and your computer’s gone on the fritz, you might be wondering, “Where’s the best spot to get it sorted without leaving your own backyard?” That’s where the team at Chase Online Systems, the legends behind Chase Computer Repairs, steps in.

Chase Computer Repairs: A True Blue Adelaide Story

Let’s head back to the ’80s – 1986, to be precise. That’s when this now-iconic Adelaide tech repair shop kicked off. They started out fixing TVs and videos before diving headfirst into computers in the mid-’90s. By 2005, Chase Computer Repairs was up and running, built on a solid foundation of family values and a fair dinkum passion for technology.

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Responsive Website

The Road to a Professional and Responsive website

Many businesses in Australia depend on the Internet for updating their customers on their availability and what they do in general. That is why many investors go an extra mile to have a website that represents them in the online side of things. With the current fast changing technology, web design has become another victim where trends and fads come and go.

Keeping an excellent website can be simple and hard at the same time based on how you understand and interpret the basic rules of good design habits. The following guideline advises you on what you should consider.

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Understanding the Cost of Computer Repairs in Adelaide

Understanding the Cost of Computer Repairs in Adelaide

You’re in Adelaide, South Australia, and your computer just broke down. Panic sets in, not only because your digital lifeline is cut but also because you’re worried about the repair cost. Relax, you’ve come to the right place. Let me walk you through what you can expect in terms of repair costs, especially when you choose a trusted name like Chase Online Systems.

The Journey Begins with Chase Computer Repairs

Founded in 2005, Chase Computer Repairs, a facet of Chase Online Systems, has been the go-to for all types of computer repairs in Adelaide. Their story, deeply rooted in a family tradition of excellence in electronics since 1986, has evolved into a service that’s not just about repairs but about forging lasting relationships with customers like you.

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Logo Design

Outsourcing Your Logo Design

Unless you or someone within your business is a graphic designer or has in-depth knowledge of design software the wisest thing to do about designing your logos is to outsource it.

If you have some software experience like Adobe Photoshop or Microsoft Paint it might seem prudent to create the logo yourself and save yourself the cost of employing a one-off designer. However, bear in mind that cost isn’t just measured in dollars and cents, and the time it will take you to design and edit any new logo will soon add up to the point where it detracts from other, more critical tasks.

There are several platforms where you can find excellent, value-for-money logo designers. The most obvious is Fiverr where some designers will create you logos for just $5 each.

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Social Media Followers

5 Tips For Engaging With Your Social Media Followers

If you’re someone who manages social media marketing campaigns for a law firm or a group of lawyers such as Family Lawyers Perth, then you’re probably already aware of the importance of engaging with your followers regularly. However, you might not know the best way to do this.

Not knowing the best way to engage with your followers on social media can result in significant losses in potential income and clients. This is especially true when it comes to law firm marketing, as people simply won’t follow your page or profile unless you have something special to offer them.

With this in mind, here are out tip 5 tips for engaging with your social media followers:

  1. Reply To As Many Comments As Possible

One of the keys to mastering social media engagement is replying to comments. When you post something, people will comment. However, what you need to do is reply to them in an engaging, interested manner that shows them that you care about their opinions and what they think. Doing so will help people connect with you and your brand, and will help increase page awareness.

  1. Use Emojis!

Believe it or not, emojis are one of the best weapons in your toolkit as a social media marketer. Using emojis is a great way to convey your emotions, feelings, and general sentiment to your followers, especially in comments. For example, using a simple smiley face emoji will let your followers know that you’re happy, which in turn will make them more comfortable.

  1. Reply To Messages Quickly

If people message you via your social media page, then it’s super important to make sure that you reply to them as quickly as you can. Doing so will show them that you’re serious about doing business, and that you are lawyers that care about your clients.

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Digital Agency

Why Hiring A Digital Agency To Design Your Website Makes Sense

If there is one element of starting an online business that we would always recommend you don’t do yourself, it is web design. Instead of employing a digital agency like Slinky Digital Agency to do all the work, many business owners try to cut corners by doing it themselves, only to find that weeks or even months later, they’re stuck with a website that doesn’t work, and a whole heap of their time and energy has been wasted.

Using a digital agency to design and build your website has so many advantages, not least is the fact that you are freed from the stress, and time commitments needed to build it all yourself.

Once you have chosen a digital agency to work with, the first thing they will need to know is exactly what sort of business you are starting as this will influence greatly the type of website you need. Too often the ‘do-it-myself’ brigade will have visions of a multi-page website with all sorts of plug-ins and background apps when in fact all they needed was simple landing page and maybe a blog.

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How To Achieve The Maximum ROI For Your Removalists Business From PPC Ads

How To Achieve The Maximum ROI For Your Removalists Business From PPC Ads

Any removalists business that wants to use online marketing to boost their revenue, whilst at the same time is looking for the fastest possible results, then the online marketing channel they should be focussing on is pay per click advertising (PPC). PPC offers businesses an opportunity to see traffic being sent to their website within an hour of their ads going live.

As appealing as that might seem, there are countless examples of businesses setting up and running PPC campaigns only for them to see poor returns or worse, no returns at all. These problems are not signals that PPC does not work but are instead an indicator that a business has not set their PPC ad campaign up correctly.

The appeal of almost instant traffic means some businesses are tempted to rush in and set up ads with little thought or reason. As such they use the wrong keywords, they have poor ad copy, and they set click bids and daily budgets that do not make any sense. If you are a removalists business we do not want you to make the same mistakes, so here are 5 ways you can maximise your ROI from PPC advertising.

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SEO Content

5 ways SEO content can help your bottom line

There’s a common misconception that just by having a website, you will get more customers. Although it might give you something to add to your business card, simply having a website is just the first step. Digital marketing experts at Slinky Digital have given us five ways online marketing content can help your bottom line.

It brings more traffic to your website

SEO content, also known as search engine optimised content, is all about increasing the traffic to your website. If you’re selling a product or service, this is very important. If your website is sitting stagnant without traffic or anything to offer customers, it can have an impact on your business.

In this digital age, having a business purely in a physical sense can be detrimental. You cannot rely on foot traffic alone. In just a six-month period in 2016, Australians made 15.9 percent more online purchases than the six-month period prior.

Online shopping is only set to increase. This is why SEO content is so important. If you can use it your advantage to increase traffic to your website, you can most certainly have a much healthier bottom line.

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Twitter, Facebook and Instagram For Different Types of Businesses: The Pros and Cons

Every 1-2 years a brand-new social media platform emerges in the headlines as quickly amassing tens of millions of new daily users. For small and medium sized businesses, what quickly follows that is the question ‘should we be on that too?’.

That’s totally reasonable. Businesses that adopt new technologies and ad platforms quickly tend to grow faster than competitors. But on the other hand, for every ‘Facebook’ that grows and stays large and influential, there are many like Myspace, Friendster or Bebo that disappear into nothing.

So that’s why, with the help of online marketing experts, Oxygen Marketing, we’ll go through some of the largest and most influential social media platforms here and highlight the pros and cons of each depending on your business.

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